170+ Years of Building, Growing, and Delivering

The story of Persona Services Group is a story of evolution — from a single sign company to one of the nation’s most trusted partners for brand execution.

From Sign Shop to Integrated Company

Persona Services Group didn’t start as a national company. We started as sign makers — craftspeople who cared about quality, precision, and getting it right the first time. Over more than a century of combined experience, we’ve grown from a regional signage provider into one of the nation’s largest, most capable facility services companies.

Along the way, we expanded into lighting, facility maintenance, and property improvement — not because it was trendy, but because our clients told us they needed one partner who could handle it all. They were tired of managing multiple vendors, chasing separate contractors, and dealing with inconsistent results across their locations.

So we built the integrated model they asked for. Today, Persona Services Group unites signage, lighting, and facility services under one brand, serving more than 200 name-brand companies at thousands of locations across North America.

Timeline

1931

Triangle Sign & Service is founded by Julian Hecht

1954

Milton Roseman assumed ownership of Triangle Sign & Service

1971

Robert Altshuler assumed ownership of Triangle Sign & Service

1980

Persona Signs is founded by Dennis Holien in Watertown, SD

1994

Persona Signs opened a second manufacturing facility in Madison, SD

1999

Triangle Sign & Service moved to the current Baltimore headquarters location

2008

Stephen Altshuler became president of Triangle Sign & Service

2017

Persona opened a sales office in Sioux Falls, SD

2019

Advanced Facility Solutions (AFS) is founded in Saddle Brook, NJ

2021

Triangle Sign & Service is acquired by Exeter Street Capital Partners

2022

Persona Signs is acquired by Exeter Street Capital Partners

2022

Persona Signs and Triangle Sign & Service merge to form Persona Triangle

2023

AFS becomes an Inc. 5000 – America’s Fastest Growing Private Company

2024

Persona Triangle acquires Advanced Facility Solutions

2026

Persona Services Group is established

What Hasn’t Changed

While our capabilities have grown dramatically, the values that built this company remain the same. We still believe in quality craftsmanship, honest partnerships, and the idea that our job is to make our clients better. Every sign we manufacture, every lighting system we install, and every facility repair we complete reflects that commitment.

Our growth hasn’t come from chasing trends — it’s come from listening to our clients, solving their problems, and earning their trust one project at a time. Some of our client relationships are more than 30 years old. That kind of longevity doesn’t happen by accident. It happens when you deliver, year after year.

Be Part of What Comes Next

Our history is built on partnership, reliability, and continuous growth. If your brand needs a partner with the experience, capability, and commitment to deliver, we’re ready.